I ' m N i c o l e D i P o n z i a n o .

Interface Design: Adobe Photoshop and Illustrator UX Design: Balsamiq Solve Media is a security company that supplies CAPTCHAs for publishers. They had the clever idea of giving advertisers the ability to run campaigns through their CAPTCHA widget, having the user type in the brandname or tagline instead of a puzzle. Rapidly growing in terms of clients and revenue, Solve Media needed a new internal portal to manage their data, flighted campaigns, and marketing reports. I was charged with both creating a new interface and user experience. The goal was to overhaul the portal to making it more user friendly and efficient. Art direction: Minimalistic with blues.

Heineken is stepping up their international marketing campaign, and a big hit of theirs is Japan. Through their agency, they came to my company and asked us to design an IPad App for them. They wanted their sales people to be able to use the app as a marketing tool to convince Japanese bar owners to put their beer on draft. This is what came of it!.

Some logos I have designed for various clients

Aubagio, also known as teriflunomide, is an oral compound that inhibits the function of specific immune cells that have been implicated in MS. It is related to leflunomide, a drug used to treat rheumatoid arthritis. The purpose of this application is to act as a sales aid for Genzyme field reps when they meet with potential customers. Art Direction: “Blue and Wavy, please!”

Jevtana, also known as Cabazitaxel, is a prescription drug used together with prednisone (a steroid medicine) to treat prostate cancer. Sadly, it is usually prescribed after chemotherapy fails. It has quite a deal of side effects. Even with that, however, for specific patients, it still may be their best choice and their best chance. Sanofi Oncology wanted to highlight this when their reps talked to doctors. Art Direction: “Clean and blue.”

Quest Diagnostics is a company that offers access to diagnostic testing services for cancer, cardiovascular disease, infectious disease and neurological disorders. This is an informational app to potential clients, detailing the services Quest Diagnostic offers. It’s simple with no flashy functionality. Art Direction: “Stick to the branding.”

The National Guard decided to start streamlining their recruiting materials. Before this project, all recruiters had to work with were pamphlets, stories, and heresy. Deciding these materials were not enough to excite young bucks, they decided to modernize and enhance their visual aids to sell their point. Art Direction: "What do kids like...that Call of Duty? Can we do that, only not as gritty? Make it seem like...'this is bad ass but you won't die.'"